Tuesday, 22 April 2014

Water photography

As well as being really busy with client work lately I've also had the opportunity to take a 5 week photography course at Art 4 You Scotland. The tutor was the fine art photographer, Dave Hunt. His explanations of how the camera works were really good and even although I have some experience of taking photographs especially close ups I learned a lot. We spoke a lot about how to capture a subject that is moving, a concept with which I was struggling.

The beautiful weather over the Easter weekend gave me the perfect opportunity to go walking along the river with my camera and have a play with what I've learned. I was quite pleased with the results.

Wednesday, 19 March 2014

Little Wonders

Logos are interesting to design. I enjoy the research stage, finding out what the business does and working out how to represent it. No research was required for this logo for the Little Wonders toddler group though. Being a mum myself I am very familiar with the business of toddlers.

I wanted it to be fun and where there are toys there is fun. Not wanting to resort to the primary colours I instead went for a palette of orange, green and yellow. The trio is bright and cheerful but also a little sophisticated to appeal to all the mummies and daddies.

Wednesday, 12 March 2014

Quest for Success

Design is a process. Once I receive a brief my creativity gets to work until I have something to show the client. Thereafter it tends to go back and forth until both of us are completely satisfied.

The work I did for Quest for Success was different. Karen & I always seemed to be on the same page. The concepts to be illustrated were challenging; resistance to change, strengthening personal impact but my brain really enjoyed being stretched. And I'm really pleased with the results. Sticking to the core colours kept them simple yet completely on brand.

Checkout the Quest for Success website to find out more about Karen's great work.

Tuesday, 8 October 2013

The Games People Play

I really enjoy the challenge of being a graphic designer. Every client is so different and I often have to research to get a feel for the business. My aim is always to make my designs as appropriate and relevant as possible.

The Games People Play leaflet

In this case no research was required at all. As soon as I was given the brief I had an idea in my head. You may or may not know that I'm a bit of a board game fan.

That's why, I just knew that for advertising a board games event photographs of board game pieces or meeples would appeal to the target audience as well as be bright and colourful to stand out.

So I had a fun little afternoon in my studio photographing all sorts of board games and their meeples. The meeples from Carcassone, a popular euro game, stood out as clear winners. They gave me all the classic board game colours then I added in some hex shapes from board games like Settlers of Catan et voila!

So if you're around Stirling on the 9th of November pop into Common Ground Games, play some games and learn about social sciences. (http://www.stir.ac.uk/social-science/news/games/)

The Games People Play Leaflet

Thursday, 22 August 2013

Fife Society for the Blind

Once the new logos were in place for Fife Society for the Blind, the rest of the marketing materials had to be designed. The colour palette was based around the two colours of the logo. I added three more colours to add interest but always bearing in mind the contrast.

When it came to the banners for the three strands of the charity I decided to distinguish them by colour. The three main colours were allocated to the different strands but everything else about the banners looked identical.

Thursday, 15 August 2013

Introducing...Penelopi the Elephant

Fife Society for the Blind asked me to create an illustration for use on some  promotional materials as part of their rebrand. The inspiration for the elephant was an old collecting can they had which featured a pink elephant.

As the illustration was going to be printed on a tie and a scarf it had to be really simple but also include that all important striped t-shirt.

So here she is, the new charity mascot for Fife Society for the Blind.

 Look out for sightings of Penelopi if you're out and about around Fife!

Thursday, 1 August 2013

more academia

You may remember the academic poster I did a few years ago and you may be interested to know it's my most searched for post. It's a skill in itself representing large quantities of information in a visually appealing way.

After receiving many compliments about my hot air balloon poster I stuck to the same format when I was asked to design another one. This time the subject was volunteering and looked at urban and rural differences in participation.

The image of a plant poking through concrete represents both the urban and rural localities referenced in the paper.

If you're an academic or know any academics looking for a poster for a conference please get in touch to see if I can help.