Logos are interesting to design. I enjoy the research stage, finding out what the business does and working out how to represent it. No research was required for this logo for the Little Wonders toddler group though. Being a mum myself I am very familiar with the business of toddlers.
I wanted it to be fun and where there are toys there is fun. Not wanting to resort to the primary colours I instead went for a palette of orange, green and yellow. The trio is bright and cheerful but also a little sophisticated to appeal to all the mummies and daddies.
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