Recently I've been working hard on identity and branding for a brand new company. Airthrey Ltd are a Learning Evaluation company set up to help businesses to make the most of their learning and development investments.
The brief for the logo was to incorporate the business aims with a castle theme - the business having been named after Airthrey castle in Stirling. No easy task but I did this with a bar chart/battlement combo. Running with the bar chart idea I turned the business card on it's side to give it a stand out layout. A fresh company needs fresh colours and inspired by our autumn photoshoot at Airthrey Castle orange was the colour of choice.
As well as taking photos for the website I also provided consultation on the website's overall appearance and have laid out the first paper in a planned series available from the resources section of aithrey.com.
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