Special care has to be taken when designing for a charity working for the blind and visually impaired. There were several things that I had to bear in mind when working on the rebrand for the charity Fife Society for the Blind. Not only did I want the branding to look good but everything also had to be readable by the users.
Amongst other things I had to consider the colour contrast for the logo, the clarity of the typeface and the crop of the photos. Within the restrictions set it was no easy task to bring the look bang up to date.
All three branches of the charity were to look the same but with different names and taglines. The two-colour palette of blue and orange kept it simple but also striking. The logo can be used with and without the added taglines and the mark can also be used on its own making it very versatile.