Fife Society for the Blind

Once the new logos were in place for Fife Society for the Blind, the rest of the marketing materials had to be designed. The colour palette was based around the two colours of the logo. I added three more colours to add interest but always bearing in mind the contrast.

When it came to the banners for the three strands of the charity I decided to distinguish them by colour. The three main colours were allocated to the different strands but everything else about the banners looked identical.

Fife Society for the Blind

Special care has to be taken when designing for a charity working for the blind and visually impaired. There were several things that I had to bear in mind when working on the rebrand for the charity Fife Society for the Blind. Not only did I want the branding to look good but everything also had to be readable by the users.

Amongst other things I had to consider the colour contrast for the logo, the clarity of the typeface and the crop of the photos. Within the restrictions set it was no easy task to bring the look bang up to date.

All three branches of the charity were to look the same but with different names and taglines. The two-colour palette of blue and orange kept it simple but also striking. The logo can be used with and without the added taglines and the mark can also be used on its own making it very versatile.

Watch this space as I'll cover more on how the rebrand developed in further posts.

The Willis Wood Brand

Sometimes a project comes together perfectly. This is the case when I was asked to create a brand for new forensic accountancy business, Willis Wood.

Fiona approached me fully prepared with plenty of ideas and a great strapline "A service tailored to you". I also teamed up with Abeoweb for the first time to create the website leaving me with more time to focus on the design side.

The logo had to be sophisticated and classy in order to appeal to the prospective clients - lawyers and accountants. I'd been wanting to use a serif typeface for a while but it had not seemed appropriate for any previous projects.

I then used an enlarged version of the logo "pie-chart" to add interest to the business card, headed paper and website design.

The graphics took a slightly unusual route for the brochure and website. The tagline made me look closer at the tailored suits worn by the target audience. Photos of these representing the different areas gave the brand a modern yet sharp look with just a little bit of femininity.