The Willis Wood Brand

Sometimes a project comes together perfectly. This is the case when I was asked to create a brand for new forensic accountancy business, Willis Wood.

Fiona approached me fully prepared with plenty of ideas and a great strapline "A service tailored to you". I also teamed up with Abeoweb for the first time to create the website leaving me with more time to focus on the design side.

The logo had to be sophisticated and classy in order to appeal to the prospective clients - lawyers and accountants. I'd been wanting to use a serif typeface for a while but it had not seemed appropriate for any previous projects.

I then used an enlarged version of the logo "pie-chart" to add interest to the business card, headed paper and website design.

The graphics took a slightly unusual route for the brochure and website. The tagline made me look closer at the tailored suits worn by the target audience. Photos of these representing the different areas gave the brand a modern yet sharp look with just a little bit of femininity.

A breath of fresh air

The brief was to create a brochure website for the well established firm of solicitors, Marshall Ross & Munro. I concentrated on the idea that as they have been around for so long they have helped clients through many generations. It had to look professional but also friendly and welcoming.

My involvement included taking the head shots of the 4 solicitors working in the firm. A window backdrop isn't an obvious choice but in this case it really works to keep the site fresh.

Check out the rest for yourself at www.marshallrossmunro.co.uk

Busy bee

It's been all go for designjr lately. At the beginning of the week I was in Cupar checking out some details for the tactile map I'm creating for Fife Society for the Blind. I was also lucky enough to be part of a panel hearing pitches from some of the UKs best design agencies for the branding and website design of an up and coming charity. On top of that the brochure website for Marshall Ross & Munro solicitors is almost ready to go live. Rounding off my very busy week a spot of lunch at design great Charles Rennie Mackintosh's Willow Tea Room.