The Willis Wood Brand

Sometimes a project comes together perfectly. This is the case when I was asked to create a brand for new forensic accountancy business, Willis Wood.

Fiona approached me fully prepared with plenty of ideas and a great strapline "A service tailored to you". I also teamed up with Abeoweb for the first time to create the website leaving me with more time to focus on the design side.

The logo had to be sophisticated and classy in order to appeal to the prospective clients - lawyers and accountants. I'd been wanting to use a serif typeface for a while but it had not seemed appropriate for any previous projects.

I then used an enlarged version of the logo "pie-chart" to add interest to the business card, headed paper and website design.

The graphics took a slightly unusual route for the brochure and website. The tagline made me look closer at the tailored suits worn by the target audience. Photos of these representing the different areas gave the brand a modern yet sharp look with just a little bit of femininity.

Airthrey Ltd

Recently I've been working hard on identity and branding for a brand new company. Airthrey Ltd are a Learning Evaluation company set up to help businesses to make the most of their learning and development investments.

The brief for the logo was to incorporate the business aims with a castle theme - the business having been named after Airthrey castle in Stirling. No easy task but I did this with a bar chart/battlement combo. Running with the bar chart idea I turned the business card on it's side to give it a stand out layout. A fresh company needs fresh colours and inspired by our autumn photoshoot at Airthrey Castle orange was the colour of choice.

As well as taking photos for the website I also provided consultation on the website's overall appearance and have laid out the first paper in a planned series available from the resources section of aithrey.com.

Healthy Hub

Student project to design an identity for The Healthy Hub. A Community Interest Company running a wholefoods retail facility, café restaurant, small business and research facilities. The facilities are aimed at thirty something mums, students, people who care and people who have a disposable income.

Design included logo, stationery, promotional materials, website, packaging and menus.